SHOUTT
Shoutt is a dedicated freelance and client platform built for professionals across creative and technical fields, designers, copywriters, tech advisors, musicians, and more. It’s a space where collaboration thrives, enabling teams to work together on projects that demand both innovation and precision.
As part of a bold new pivot, Shoutt set out to redefine its visual identity to better attract and engage both clients and freelancers. The goal was to create a fresh look and feel that not only captured the platform’s collaborative spirit but also stood out in a crowded market.
Central to this rebrand was the concept of the ‘avatar’ - a symbol of individuality, personality, and professional identity. These avatars became the foundation for a series of custom illustrations that were developed to reflect the diverse talents and roles found within the Shoutt ecosystem.
The new visual direction informed the entire frame design of the website, creating a cohesive and modern user experience. But it didn’t stop there. The illustration system was also extended across a full suite of marketing collateral, including social media assets, ad campaigns, and dynamic graphics adaptable for both digital and video use.
This tailored approach not only brought visual consistency to the platform but also communicated a clear message: Shoutt is the home for serious creators and clients who want to do meaningful, standout work together.
Initial dev: Storyboarding and template ideation in Figma and Illustrator 
Build dev: Composition build, aspect ratio enhancement, animation
Key apps: Figma, After Effects, Photoshop, Illustrator 
PIVOT UI DESIGN
PIVOT UI DESIGN
ANIMATED SOCIALS