ZESPRI UK CAMPAIGN
Tasked with creating a suite of vibrant social content for a newly refreshed fruit brand, the brief focused on delivering standout motion posts with energy and clarity across multiple formats.
To support the campaign rollout, a range of video assets were designed and produced as 6s, 10s, and 20s variants optimised for Instagram, Meta, and YouTube. Large-format digital OOH pieces were also designed to boost visibility in high-traffic public spaces.
Using a mix of existing footage, bold brand assets, and creative problem-solving, including AI-assisted background extensions and adaptive layout design, each piece was made to hit hard while staying visually consistent.
The result? A sharp, scroll-stopping campaign that delivered the message with confidence across screens big and small.
Initial dev: Storyboarding and artwork creation 
Build dev: Composition build, aspect ratio enhancement, animation
Key apps: Midjourney, Runway, After Effects, Photoshop, Illustrator 
UK SOCIAL MEDIA AD (6s & 10s)
DIGI 6 SHEET WITH AI-GENERATED ARTWORK